ANZ TARGETS SMALL BUSINESS
M&C Saatchi, Melbourne has put to air a cheeky spot for ANZ targeting the small business community.
Creative: Doogie Chapman, Murray Bransgrove, Ben Welsh
Creative Director: Steve Crawford
Agency Producer: Kristen Hemingway
Production Company: Prodigy
Director: Brendan Donovan
Production Company Producer: Tracy Proposch
posted by CB @ 4:30 PM
7 Comments:
Well Done lads! Nice response to a brief which could have been oh so sappy.
It's a good spot and the best one by M&C for ANZ in a fair while. Well done. My only hope is that as part of its commitment to small business, ANZ didn't screw down the production company.
i'm sure they did..
not bad for Welsh.
Lynchy, this could just be me but I can't see any of the ad files that you're loading up on your media player site. I run on netscape, because nothing else seems to work on my machine. Just wondering if anyone else are having troubles? PS/. I'm sure it's a great spot, ANZ ads are always kick arse.
This reminded me a lot of an ad for blood donation a couple of years back that showed the writer, art director, producer et cetera donating blood.
Except that was good and this seems a bit half baked.
10:32 And before the blood guys did 'it', DDB did 'it' better for Brashs and no doubt somebody else did 'it' better before them. Lack of originality has never stopped anyone buying anything.
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